Privacy Policy

Purpose Marketing Agency ("we", "us") is an Australian marketing agency that helps deck builders generate leads. This policy explains how we handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It applies to purposemarketingagency.com.au and to the enquiries and campaigns we run.

When you submit an enquiry or book a discovery call, we collect the details you provide:

• Name, business name and website
• Mobile number and email address
• Your answers to our qualifying questions (e.g. whether you hold a builder's licence and your start timeframe)

Like most websites, we also collect some information automatically through cookies and similar technologies: device and browser details, pages visited, and interactions with our ads. This includes analytics and advertising cookies set by Google (Google Ads) and Meta (Facebook/Instagram) to measure campaigns and show relevant ads. You can control cookies through your browser settings.

• To respond to your enquiry and book and run your discovery call
• To contact you by phone, SMS and email about your enquiry and our services — with your consent, some calls and texts may be automated or use an AI voice
• To send you relevant marketing (you can opt out at any time — reply STOP to any SMS, use the unsubscribe link in any email, or ask us on a call)
• To measure and improve our website and advertising
• To deliver our services if you become a client

We never sell your personal information, and we never share your details with other businesses for their own marketing. We disclose information only to the service providers we use to run our business:

• Our customer relationship management (CRM) and communications platform, which stores enquiries and sends our calls, SMS and emails
• Google and Meta, for advertising measurement (in aggregated or pseudonymous form)
• Our website hosting and email delivery providers

Some of these providers store data on servers located overseas (including the United States). We take reasonable steps to ensure they handle personal information consistently with the APPs.

We take reasonable steps to protect personal information from misuse, loss and unauthorised access, including access controls on the systems that hold it. We keep enquiry information for as long as it is needed for the purposes above, then delete or de-identify it.

You can ask us at any time to access, correct or delete the personal information we hold about you. If you have a privacy concern or complaint, contact us using the details below and we will respond promptly. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Email: hello@purposemarketingagency.com.au
Phone: +61 480 845 854

We may update this policy from time to time; the latest version will always be on this page.